Holistic website design? What is that?

When people ask me what Riha Haus Marketing does, I often find myself struggling for a succinct definition, because it’s actually much easier to describe what Riha Haus Marketing doesn’t do. “I don’t draw logos or take photos for you” isn’t exactly a business pitch though . Probably the best way to describe what Riha Haus Marketing does is ‘holistic website design’ (with plans to eventually add more digital marketing services).

‘Okay, Kelsey,’ I hear you saying, ‘but what does holistic design actually mean’? Imagine you are walking through your favorite park – for me it’s Father Hennepin Bluff Park (right on the Mississippi River near the Stone Arch Bridge in Minneapolis). Think about all the different components that work together in this space. Tall trees provide shade, birds spread seed and manage insect populations, insects fertilize the soil, undergrowth protects the soil from erosion, and the soil allows the plants and trees to grow tall. We often like to think of our web presence in isolated parts like design (aesthetics), engineering (like UX/UI and setting up back-end functionality and integrations), content (marketing), and business/finance (like analytics). In reality, just like the components of your favorite park make up an interconnected and harmonious whole, your website is also an ecosystem that needs to be harmonious in order to function efficiently and meet its full potential in helping you meet your business goals.

That’s what Riha Haus Marketing does. Whether you are starting your website from scratch or you have an existing website that isn’t performing how you had hoped, I will work with you to strategically optimize your website so it supports your goals and creates a better experience for your visitors.

My approach looks at the website as a whole, including:

• User experience (UX) and conversion rate optimization (ie intuitive layouts, clear navigation, scannable content, and engaging visual design)
• Accessibility (text contrast, alt tags, etc.)
• Quality assurance (making sure everything is functioning properly prior to launch)
• Analytics (using data to guide design decisions)
• Collaborative search engine optimization (we’ll refine and customize your SEO so that it accurately represents your business while following SEO best practices).
• Website implementation (such as ecommerce, analytics, integrations, etc.)

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